KATAPULT - Direct mailer and responsive website design concept

Completed as part of the interview process for Katapult - a Derby based creative agency. I was asked to complete a mini brief which included design concepts for the K-Motion website as well as a speculative direct mail piece to support and drive traffic website traffic.

Promotional direct mailer concept

Designed for maximum visual impact, the concept utilises a branded traditional film reel tin to create an eye catching direct mail piece, that potential clients will be compelled to open - regardless of their busy schedules. The design features a vibrant illustrative style linking the content to the subject matter - whilst bridging the gap between the Katapult and K-Motion branding. The design serves to invite the potential client to view K-Motion's latest showreel - which can be viewed remotely via the QR code on the "Admit one" movie ticket or locally (should there be no internet) via disc contained within the branded sleeve.Although I was unsucessful on this occasion, the work fully demonstrates every aspect of my creative repertoire across both the digital and print platforms.